Your strategy is your words. Yes, your words.
Great thinkers simplify words for greater impact. We help clients reboot their “Strategy with Words”.
If you stop to think about it much of business is how you use WORDS.
What do websites, digital ads, email marketing, Twitter, Podcasts, landing pages, direct mail, Facebook ads and blogs all have in common? Words. All these communication platforms are mainly comprised of words.
Your strategy is your words. Many businesses don’t understand this at a deep enough level. Frameworks. Narratives. Storytelling. The powerful use of words moves the world of ideas. Are you using words to move prospective customers to give a rip about who you are, what you stand for and why they should take action?
Why do CEOs and CMOs use BORING and lame word strategy?
If you Google the search term “value-added services” you will find 600,000 companies using that exact phrase to describe what they do. And if you Google the term “end-to-end solutions” you get another 200,000 companies using that over used term. Who writes this stuff? Worse, which CEOs and marketing leaders write it and approve it?
Every hour of every day each company is competing for attention and real estate across multiple communication platforms. So, whatever you want to say about your products/services you better use a “strategy with words” that is original, compelling and impactful!
Making the simple complicated is commonplace; making the complicated simple, awesomely simple—that’s creativity.
70% of executives reveal their C-Suite strategy process is broken.
In the book Strategy Beyond the Hockey Stick, McKinsey and Company lay out the case that in the board room the social side of strategy kicks in, resulting in boring marketing and risk averse decision making. At Mars Hill Media, our critical thinking platforms help clients to create new bold ideas with a “strategy with words” process. This leads to new sales and marketing ideation and fresh business execution strategies.
Having a dynamic “strategy with words” framework is now the main arbitrage for businesses.
In the new 24/7 media technology world we’re all living in, you can build trust, have important dialogues and build relationships with your customers like never before. In this environment, creative communication strategies are now the main arbitrage. It’s the real opportunity that can pay in perpetuity. At Mars Hill Media, we help clients invest in this reality using their unique “strategy with words” and leveraging it accordingly across all sales and marketing platforms.
Having a “strategy with words” leads to better thinking. Better thinking leads to big ideas. Big ideas lead to better strategy. Better strategy leads to powerful strategic frameworks, narratives and stories that you can share with prospective customers which challenge assumptions, persuade and cause people to act.
We're grateful for all your wise counsel and the work you did in helping get Spreading Hope Network into such a better position. Thank you! You're a great strategic advisor! "
– Dan Olson, Executive Director at Spreading Hope Network
A clear thinking agency
Minneapolis, MN 55442